星期日, 三月 12, 2017

Customer segmentation - Members

Regular user types: new visitors, potential users (multiple visits, but not registered), members, Union customers, company employees.
Different types of users to visit the site of the industry is very different.
A member of the behavior and potential users may be completely different (Note: because of the different types of users to the purpose of the site is not the same, the member to buy is to buy a commodity may note, and potential users may just come to see or price ratio).
Members will sometimes make the conversion rate of this indicator is high, often the company's internal staff turnover rate will be relatively high.

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