Channel types are divided into: pay and natural flow; paid media and free media, internal and external advertising, as well as alliances.
A lot of web analytics tools provide the basic traffic segment report, but if there is no additional trace code, it may be difficult to go beyond the three basic types.
Some key flow channel segments must consider adding some code include: if some social sources (analysis of the content of your website some people posted or post), its own social media channels (like in YouTube or Facebook on the official website or the like; pay natural search; natural reference links (like other websites you then the contents will be added to the original link), general website link exchange. Otherwise these channels may not be able to track traffic statistics.
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