Linking business with segmentation and metrics

          Your business is focused primarily on active acquisition of key products that begin to split your data, including key findings, around the focus.        

Do you report whether the audience continues to further your user service behavior, rather than just focusing on the new user service, the potential customer segments. In line with the business, as well as pay attention to the details, so that your analysis of your audience is willing to accept the analysis, and remain open.

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To suggest and test these predictions for each conjecture

           A good site analyst forecasts the future trend by assuming, as well as the rules found in the data, based on the trend of the market. A great website analyst can give a suitable explanation for the speculation, which can be used for the next month, quarter, and year to assess the objectives of these projections.

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Closer to your customers

Many of the technical and scientific terms presented in the report do not appear to be related to the interests of the business owners. Change the content of the report so that you can better go to your audience, so that they better understand the report.

Closer to your customers 

Cross platform integration data

Web analytics data should not be replaced by transactional data, integrating different data sources for understanding the difference between the analysis or the recorded information. From the information recorded in the results, the two are not equal, information and conclusions.        

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Subdivide the content by intention

Users of the site can be divided into: research, purchase, repeat purchase, negotiation, recommendation. The right person is not the same as the content of the impression, so use the same content positioning named your website analysis report. Over time, by building a good funnel of purchasing processes: include: research, visitors, buying, trading and / or update, so as to continuously optimize the user experience,          

The use of meaningful methods to divide the product type          
As you use the content to subdivide the purpose, in order to better the pursuit of better analysis / identification of the product configuration on the business to facilitate the expansion analysis.

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Carefully check the natural flow plus code

Many of the site's natural traffic is often unreliable because the code is often very poor quality. Please carefully check email, social media, or relocate your mobile phone traffic monitoring code and are completely correct, so as to be more ready to determine whether statistical natural input is directly input really.


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Channel type of epoch-making

Channel types are divided into: pay and natural flow; paid media and free media, internal and external advertising, as well as alliances.

A lot of web analytics tools provide the basic traffic segment report, but if there is no additional trace code, it may be difficult to go beyond the three basic types.

Some key flow channel segments must consider adding some code include: if some social sources (analysis of the content of your website some people posted or post), its own social media channels (like in YouTube or Facebook on the official website or the like; pay natural search; natural reference links (like other websites you then the contents will be added to the original link), general website link exchange. Otherwise these channels may not be able to track traffic statistics.